“Pinktober” Is A Month Of Hell For Most Of Us Who Have Had Breast Cancer


To all of my friends and family —
It’s October 1, which means it is the first day of “Pinktober”, which is a month of hell for most of us who have/had breast cancer.


Let me repeat.


This isn’t “our” month or an exciting time to be accosted with the color pink.

We’ve all been talking about how to deal with it for months now. I’m so entirely disgusted by awareness campaigns and slogans that consume our lives during this time and am so horrified by just how traumatizing and dismissive they are.

Sure, it’s easy to sign up for a walk, to sponsor someone, to buy a “fun” t-shirt or to sport a pink ribbon… but, do you want to know what most women with breast cancer despise?
All. Of. That. Shit.

Just so we’re clear. A few “awareness” slogans:
“I stare because I care”
“Save second base”
“I’m here for the boobies”
“Save the boobies”
“Think pink”
“Pink power”
“These boobs were made for walking’”
“I am a breast man”
“Save the hooters”
“Don’t let breast cancer steal second base”
“Boobies make me smile”
“Breast in show”
“Big or small, let’s save them all”
“Put your breast foot forward”
“If only women paid as much attention to their breasts as men do…”

So. Did you laugh a little? Maybe a little smile? Did you chuckle or think any of this is cute?

I know, you’re thinking about boobs right now, so you might be a little distracted. Let me refocus your attention.

Do you know what *wasn’t* mentioned in those slogans, even once?


Quick feelings update: FUCK YOU.

Photo Credit: Acasia Stratt Vicknair

Did you even realize that last awareness campaign and slogan BLAMES WOMEN FOR THIS DISEASE?

Do you know what is mentioned when that woman/ a woman/ any woman dies from metastatic breast cancer? That she “lost” a battle.

Quick feelings update #2: FUCK YOU, AGAIN.

No, she didn’t. She did not. She lost her life, her family, the opportunity to see her children grow up or her partner grow old.

Or just the opportunity to put her feet on this earth, her toes in the sand, reach her hand out for a hello.

She lost everything, but not a fucking battle. She was never weak.

This is NOT in our hands. We don’t lose because we aren’t strong enough, we die because there is no cure.

Most women would dissect their own body and amputate their own limbs to stay here, on this earth, with their loved ones for one more day. I certainly would AND I certainly will.

PLEASE don’t dismiss, demean, disrespect or sexualize breast cancer this year. Please don’t sit in your ignorance for one more day — breast cancer is not pink, meaningless “awareness” is NOT the answer and a heart emoji on social media does NOTHING but harm.

Stop perpetuating the cycle. Please.

If you care, put your money toward the only organization which will utilize it for a cure.

If you want all of us with early AND late stage beast cancer diagnoses to have the opportunity to survive, we NEED a cure.

If you plan to donate this year, or even if you didn’t plan to but are in a position to, please consider Metavivor*, which is one of the only organizations that give us all hope for a full life — for us and our children, after all, they are also at risk.

*I know finances are tight for many, but did you know that you can go to smile.amazon.com and set your support to Metavivor? We would all be ever so grateful.

I’m posting this old photo because, even a year and a half after my bilateral mastectomies and reconstruction, the only pink things about my breast cancer are these lifelong scars.

To all of my friends and family —It’s October 1, which means it is the first day of “Pinktober”, which is a month of…

Posted by Acasia Stratt Vicknair on Monday, October 1, 2018


  1. I was diagnosed with an extremely rare sarcoma four years ago. All sarcomas account for only 1 percent of all cancers and there are dozens of different sarcomas. I think you should be thankful for “Pinktober.” I am actually quite jealous. I was diagnosed when my kids were four and six. My son doesn’t even remember what I looked like with hair. “Pinktober” means you have a lot if money coming your way. You’ve probably never heard of leiomyosarcoma. Neither had I. Neither have many doctors! Without awareness, there is no money going toward research for a cure for what I have. Immunotherapy. Forget about it. Still being tried out in breast cancer patients. Clinical trials? Few and far between. I am glad there are so many options for my friend of 30 years whose breast cancer from 12 years ago has metastasized to her brain and bones. She is living a full life, she has been able to watch her children grow. I am happy and thankful for her. Just surprised, laying here in my 4th year of chemo, after 7 surgeries and 30 something trips 1000s of miles away to a specialized Sarcoma Center without my kids, to read about someones disgust for a beautiful gift that so many are trying give. Be thankful. And P.S. Men suffer from breast cancer as well.

    • Absolutely. The glamorization of Breadt Cancer awareness is not great but many other diseases and cancers receive very little attention and funding. There’s no pleasing people.

    • I get her anger but I 100% agree with you personally. There are so many kinds of cancer that are vastly underfunded because they are so rare, and that men deal with it was well. I won’t tell you I’m sorry, or keep up the fight or any of that cliche stuff but I do wish you the best.

  2. I love it! Finally someone else who hates all this breast cancer shit. I miss my breasts, every time I take my shirt off I’m reminded of my diagnosis and treatment. People say “oh at least you are alive“, that is true and I am so grateful I am alive but I can still miss them. So people please stop saying “at least you are alive” it makes me feel guilty for something I had no control over.

  3. My mother was a 40 year survivor. She had the radical mastectomy. They didn’t have reconstruction surgery back then. She had breast forms that were expensive and insurance didn’t pay for that type of prosthetic. She was 39, and beautiful but NEVER wore a bathing suit actually in water because of the prosthetic.
    Her scars were ugly, (her words) and she was always fearful of her other breast. She said she wished she had both removed as she would not feel so lopsided or ugly.
    So yeah…we wear pink, we used to joke about my MOMs fake boob because that’s how my mom was..We’ve done walks for Breast cancer, also for lung Cancer and Alzheimer’s!!!
    So please … you DO NOT SPEAK for my MOm or my friend who is going through a double mastectomy, or my daughter two friend that have just had mastectomy’s!!
    Be thankful this calls attention to awareness!! Be thankful you are alive, because my dear, so many before you are not and they would LOVE to wear a shitty slogan with PINK!!


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