Starting your own home-based business is an exciting time and one that requires a lot of work on your part. You’re the one who will be responsible for building the business from the ground up, which also includes finding customers/clients. A robust and effective marketing plan will be necessary to get out there and secure customers, which means you’ll most likely need to look at making different types of marketing material.
Now before you just whip up a flyer on the computer without giving it much thought, it can be worth your time to really think through the process so that you can put together some killer marketing material. Here are some tips that may help you through that process.
Begin with Business Cards
As a home-based business, you’re going to want to get out there in the public as much as possible. That may include attending local trade shows, events, and even markets where you can chat with the public and get the message out about what you do. What this means is that you need to have professional looking business cards that are ready to go.
You can actually make your own business cards, but there are a few tips to keep in mind. The card should be a simple as possible with just the key essentials on it. This means your company name, logo (if applicable), website, your name, and your contact details. Anything more than that and the card starts to become too cluttered looking.
It’s also a good idea to keep the color scheme basic and simple, and not get too fancy with adding photos or artwork to the card.
Print Flyers and Brochures
Now, if you want to go about advertising your business in a traditional manner, then you may want to think about delivering flyers and brochures. This could be done in parking lots or even walking door to door. It’s labor intensive, but it’s an inexpensive way to get the word out about your new business. You can use Adobe Spark to make your brochures as the process couldn’t be more user-friendly and fast. You’ll be able to customize the look of it and create something really professional and striking.
Of course, as you piece together your brochures and flyers, you want to stick to the basic rule of simplicity once again. At the same time, don’t be afraid to add pops of interest such as product photos, experiment with different colored fonts, and the actual layout.
Branded Items Can Help to Spread the Word
Another tip is specifically for those who will be attending events, seminars, and trade shows where you will act as an exhibitor. Having branded giveaway items is an excellent way to spread the word about your company. This can include such things as pens, pads of paper, fridge magnets, USB sticks, or anything else that you want to put your company name/logo and contact information on.
Each of these promotional materials fills a particular need and will reach its own audience base, which means all of these techniques are important and effective.
