Frosted Lucky Charms. They’re magically delicious! At least, the marshmallows are.
So General Mills recent announcement that they are collaborating with none other than Jet-Puffed, the foremost purveyor of marshmallow goodness, is welcome news for all the Lucky Charm lovers out there.
That’s right. Giant bags of Lucky Charms Magically Delicious Marshmallows are coming to a store near you. The 7-oz bags will retail for $1.50 each and will be available nationwide by September. Looks like S’mores just got an upgrade.
Quite frankly, these Lucky Charms Marshmallows are a game changer.
Not only will this save time digging through the entire cereal box to pick out the charms (I know you’re doing it), it also saves keeping up the pretense that the culprit is obviously one of the kids. Which, let’s face it, is exhausting.
It’s a win-win.
For those of you who have been living under a rock or just grew up with parents who equated Lucky Charms, Fruit Loops, and Coco Puffs with certain sugary-induced early death, Lucky Charms are sugar-frosted oat cereal made palatable by hard chunks of dehydrated marshmallows. I mean, delicious, no?
Lucky Charms were first introduced 55 years ago, in 1964, with Lucky the Leprechaun as the mascot.
What started out as pastel-colored “pink hearts, yellow moons, orange stars, and green clovers,” has evolved to include “blue diamonds, purple horseshoes, pots of gold and rainbows, and tasty red balloons.” And unicorns.
This isn’t the first time that General Mills has introduced a marshmallow only product.
Back in 2017 they ran a contest to win 1 of 10,000 specially created boxes of Lucky Charms Marshmallow-Only cereal. They repeated the sweepstakes again this year, with 15,000 lucky winners taking home the rainbow and unicorn prize. If you haven’t won yours, there’s still time. The contest closes September 17, 2019.
If you’re not feeling particularly lucky or just cannot wait until September for the nationwide release to “get me some Lucky Charms,” Jet-Puffed Magically Delicious Marshmallows are currently being sold in select stores.
You can locate the nearest one here.
Fair warning – while they may LOOK like Lucky Charms, they’re lacking in the hard, chalky taste department.
They are more of the puff, less dust, variety. According to a press release, the marshmallows are bigger and puffier than the ones found in the cereal.
And Instagram users agree.
View this post on Instagram
Got a lot of messages asking where I got these @kraftheinzusa @kraftjetpuffed @luckycharms marshmallows from…I found them at @hyvee this weekend, on some random end cap near the meat department. They are just regular marshmallows, colored and shaped. At first I thought they were flavored, but they are not. I prefer the stale ones (without whipping aid) in the cereal, these are too fresh. #SavageLife
Regardless, people can’t wait to give them a try. With over 7,000 likes on Instagram and the majority of commenters screaming, “WHERE?”, these giant mallows are sure to take over cereal bowls everywhere.